Plastic Free July
Plastic Free July this year is inspiring us to be particularly mindful about what we buy and what we choose to consume. We’re grateful to the movement for keeping us accountable and providing us with the resources to make further changes and to create new habits each year.
What 'mindful' means to us
What ‘mindful’ means to us.
We’ve chosen this word as part of our name as it perfectly expresses the way in which we approach the business. The store itself is a meditation on conscious consumerism and our values-driven approach to shopping. This means we seek out items that are thoughtfully made using high-quality natural materials - things that are designed to last, usually Australian-made, and always ethically produced.