{"title":"Men's Clothing","description":"\u003cp\u003eAt We Are Mindful Cronulla, our men's clothing collection is thoughtfully curated for life by the coast. Discover premium Australian brands including Assembly Label, McTavish and The Critical Slide Society, alongside timeless pieces designed for everyday wear.\u003c\/p\u003e\n\u003cp\u003eFrom breathable linen shirts and relaxed tees to quality knitwear, denim and easy-to-wear essentials, our collection reflects the laid-back beach lifestyle synonymous with the Sutherland Shire. Whether you're updating your wardrobe for weekends by the ocean, long lunches or everyday dressing, you'll find effortless pieces made to last.\u003c\/p\u003e\n\u003cp\u003eVisit our Cronulla boutique or shop online to explore men's clothing from Australia's leading independent fashion brands, with styles inspired by coastal living, quality craftsmanship and timeless design.\u003c\/p\u003e","products":[{"product_id":"classic-denim-jean","title":"Classic Denim Jean - Indigo","description":"\u003cdiv class=\"c-product-template__excerpt-container is-desktop\" data-read-more-container=\"\"\u003e\n\u003cp class=\"c-product-template__excerpt\"\u003eEasy enough to shimmy into after a surf and comfy enough to wear all day, our tried and tested jeans are our newest everyday favourite. Created in a flattering but comfy relaxed fit. For a mid-rise fit choose your regular size or opt for the size up, for a lower \u0026amp; looser fit. Available in Black, White or Japanese Selvedge Indigo.\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eDave is wearing a 32, he is 6’3” (192cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eFit: Regular\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eMaterial: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003e100% Cotton Selvedge Denim, by KAIHARA Japan 12oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eWash Instructions: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eHand wash only\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Mctavish","offers":[{"title":"30","offer_id":43181623377971,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"31","offer_id":43181623410739,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"32","offer_id":43181623443507,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"33","offer_id":43181623476275,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"34","offer_id":43181623509043,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"36","offer_id":43181623541811,"sku":"","price":130.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/9018496385267-16-Mctavish-Mens-Classic-Denim-Jean-Indigo_1600x_2x_38d32a76-38c6-4dca-b293-ad9c738b3893.jpg?v=1741060101"},{"product_id":"hemp-tee-brown","title":"Hemp Tee - Brown","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMade to wear Every. Day. We've updated the fabric to a custom made slightly heavier fabric (read: even stronger and longer-lasting). \u003cbr\u003eUsing a double layer to single layer yarn - 200 gram 70% Organic Cotton 30% Hemp. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eSizing: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eDave is wearing a size medium. He is 5'11\" (180cm) tall.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eFit: R\u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eegular\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eMaterial: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003e70% GOTS Certified Organic Cotton \/ 30% Hemp 200grm (7oz)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eWash Instructions: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eCold machine wash with like colours\u003c\/span\u003e\u003c\/p\u003e","brand":"Mctavish","offers":[{"title":"S","offer_id":43582324178995,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":43261684416563,"sku":"","price":70.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":43261684449331,"sku":"","price":70.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43261684482099,"sku":"","price":70.0,"currency_code":"AUD","in_stock":false},{"title":"XXL","offer_id":43261684514867,"sku":"","price":70.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/8876399558899-3-Mctavish-Mens-Hemp-Tee-Brown_1600x_2x_0c0785cc-9a1a-453f-9d12-a1e7cd440120.webp?v=1744168133"},{"product_id":"hemp-tee-chalk","title":"Hemp Tee - Chalk","description":"\u003cp\u003e\u003cspan\u003eMade to wear Every. Day. We've updated the fabric to a custom made slightly heavier fabric (read: even stronger and longer-lasting). \u003cbr\u003eUsing a double layer to single layer yarn - 200 gram 70% Organic Cotton 30% Hemp. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eSizing: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eDave is wearing a size medium. He is 5'11\" (180cm) tall.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eFit: R\u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eegular\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eMaterial: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003e70% GOTS Certified Organic Cotton \/ 30% Hemp 200grm (7oz)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eWash Instructions: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eCold machine wash with like colours\u003c\/span\u003e\u003c\/p\u003e","brand":"Mctavish","offers":[{"title":"S","offer_id":43582324047923,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43261697622067,"sku":"","price":70.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43261697654835,"sku":"","price":70.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43261697687603,"sku":"","price":70.0,"currency_code":"AUD","in_stock":false},{"title":"XXL","offer_id":43261697720371,"sku":"","price":70.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/8876385829107-32-Mctavish-Mens-Hemp-Tee_1600x_2x_0b551cb8-7115-4cf8-b9b5-d40dbcc7adf5.webp?v=1744168337"},{"product_id":"brushed-twill-pants-black","title":"Brushed Twill Pants - Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe ultimate post-surf pant. Designed with versatility in mind, they are as soft as trackies on the inside and every bit put together on the outside. The slightly tapered leg gives you the flexibility to wear the pant rolled or straight. The elasticated waistband features an 11 wale cord, with a thick, flat drawcord. \u003c\/span\u003e\u003c\/p\u003e","brand":"Mctavish","offers":[{"title":"30","offer_id":43330132312115,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"32","offer_id":43330132344883,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"34","offer_id":43330132377651,"sku":"","price":130.0,"currency_code":"AUD","in_stock":false},{"title":"36","offer_id":43330132410419,"sku":"","price":130.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/BR8_1971.webp?v=1747284920"},{"product_id":"diamond-tee-red","title":"Diamond Tee - Red","description":"\u003cdiv class=\"c-product-template__details-upper-container\"\u003e\n\u003cdiv class=\"c-product-specs c-product-template__specs is-desktop\"\u003e\n\u003cdiv class=\"c-product-specs__specs\"\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eSizing: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eDave is wearing a Medium, he is 6'3\" (192cm)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eFit: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eRegular\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eMaterial: \u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003e100% Organic Cotton 180grm (6.5oz)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"c-product-specs__spec\"\u003e\u003cspan class=\"c-product-specs__spec-title\"\u003eWash Instructions\u003c\/span\u003e\u003cspan class=\"c-product-steps__spec-spec\"\u003eCold machine wash with like colours\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mctavish","offers":[{"title":"S","offer_id":43582309335091,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43582309367859,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43582309400627,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43582309433395,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":false},{"title":"XXL","offer_id":43582309466163,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/9018494124275-7-Mctavish-Mens-Diamond-Tee-Dark-Blue_1600x_2x_841e29ee-6691-4148-b08c-d60da566f92d.webp?v=1755562512"},{"product_id":"glassers-tee-by-schuyler-beecroft","title":"Glassers Tee by Schuyler Beecroft","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe reached out to guest artist Schuyler Beecroft to create a few graphics for us. We’ve enjoyed his 60s \/ 70s illustrative style for a while which he combined here with some archive photos shot in our Surfboard Factory in Byron Bay.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mctavish","offers":[{"title":"S","offer_id":43619262496819,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43619262529587,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43619262562355,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":43619262595123,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":false},{"title":"XXL","offer_id":43619262627891,"sku":null,"price":70.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/9130235330803-38-Mctavish-Mens-Glassers-Tee-by-Schuyler-Beecroft-Light-Tan_1600x_2x_23ccecc1-f780-4cbe-b587-0aa979a1a90b.webp?v=1757485807"},{"product_id":"hemp-shirt-white-multi","title":"Hemp Shirt - White Multi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe hemp shirt is our classic fit button available in four new seasonal fabrics all made from a soft hemp-cotton blend and overdyed so it will weare in nicely with every wash.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mctavish","offers":[{"title":"M","offer_id":43620856168499,"sku":null,"price":130.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43620856201267,"sku":null,"price":130.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":43620856234035,"sku":null,"price":130.0,"currency_code":"AUD","in_stock":true},{"title":"XXL","offer_id":43620856266803,"sku":null,"price":130.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/9130235855091-12-Mctavish-Mens-Hemp-Shirt-White-Multi_1600x_2x_d5485c66-ad55-4a8b-a91d-e146a9e8d246.webp?v=1757574871"},{"product_id":"stranded-short-sleeve-shirt-ecru","title":"Stranded Short Sleeve Shirt - Ecru","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Stranded Short Sleeve Shirt is cut from lightweight cotton seersucker with a relaxed, slightly boxy fit. Features a tidy little chest pocket and coconut buttons for that easy finish. Our guy is 6'1\" and wearing a Large. We recommend sticking with your regular size.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned and wear-tested in Bondi, Australia.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Critical Slide Society","offers":[{"title":"S","offer_id":43628560252979,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43628560285747,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43628560318515,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43628560351283,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"XXL","offer_id":43628560384051,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/C13150C2-C2A1-4D9E-BD3B-B57CCE5FFC6D.webp?v=1761867230"},{"product_id":"very-nice-tee-ecru","title":"Very Nice Tee - Ecru","description":"\u003cul data-automation=\"pep-attributes\"\u003e\n\u003cli data-automation=\"pep-attribute-list-item\"\u003eFeatures:\u003cspan\u003e \u003c\/span\u003e230gsm Cotton Singles, Vintage Washed, Original Art\u003c\/li\u003e\n\u003cli data-automation=\"pep-attribute-list-item\"\u003eFabrication:\u003cspan\u003e \u003c\/span\u003e100% 230 gsm Cotton Singles\u003c\/li\u003e\n\u003cli data-automation=\"pep-attribute-list-item\"\u003eCare and Use Instructions:\u003cspan\u003e \u003c\/span\u003eWe recommend you cold water wash and hang to dry in the shade.\u003c\/li\u003e\n\u003cli data-automation=\"pep-attribute-list-item\"\u003eSize and Fit:\u003cspan\u003e \u003c\/span\u003eOur model is 185cm tall and is wearing a size Large.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Critical Slide Society","offers":[{"title":"S","offer_id":43628560744499,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":43628560777267,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":43628560810035,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":43628560842803,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"XXL","offer_id":43628560875571,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/244793320_1_720x928_b0beb140-8332-46ff-be88-a1413ed2d985.png?v=1757989761"},{"product_id":"mellow-walkshirt-green","title":"Mellow Walkshort - Green","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Mellow Walkshort is cut from durable nylon rip-stop and finished with a built-in web belt. Cargo pockets add utility, while a Critical woven patch sits on the back pocket. With a longer 20\" leg length, they’ll sit right on the knee.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDesigned and developed in Bondi, Australia.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Critical Slide Society","offers":[{"title":"30","offer_id":43628562513971,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"32","offer_id":43628562546739,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":true},{"title":"34","offer_id":43628562579507,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false},{"title":"36","offer_id":43628562612275,"sku":null,"price":99.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/WT25252-MELLOW-WALKSHORT-GRN-01_3000x_5c023b2a-28bc-4268-827e-93d361c3042e.webp?v=1763599418"},{"product_id":"ezy-puffn-billy-tee","title":"Ezy Puff'N Billy Tee","description":"\u003cul class=\"sc-3c7ca6b5-3 hZEhhz\"\u003e\n\u003cli class=\"sc-3c7ca6b5-4 fywopO\"\u003eOversized relaxed fit t-shirt\u003c\/li\u003e\n\u003cli class=\"sc-3c7ca6b5-4 fywopO\"\u003eRolla's logo on the front and back\u003c\/li\u003e\n\u003cli class=\"sc-3c7ca6b5-4 fywopO\"\u003eWashed back fabric for the perfect vintage look\u003c\/li\u003e\n\u003cli class=\"sc-3c7ca6b5-4 fywopO\"\u003eCropped hemline\u003c\/li\u003e\n\u003cli class=\"sc-3c7ca6b5-4 fywopO\"\u003eSeasonal vintage white colour\u003c\/li\u003e\n\u003cli class=\"sc-3c7ca6b5-4 fywopO\"\u003eMade with 100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rollas","offers":[{"title":"Vintage White \/ S","offer_id":43666688114739,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":false},{"title":"Vintage White \/ M","offer_id":43666688147507,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Vintage White \/ L","offer_id":43666688180275,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":false},{"title":"Vintage White \/ XL","offer_id":43666688213043,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":false},{"title":"Vintage White \/ XXL","offer_id":43666688245811,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":false},{"title":"Washed Blue \/ S","offer_id":43666688278579,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Washed Blue \/ M","offer_id":43666688311347,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Washed Blue \/ L","offer_id":43666688344115,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":false},{"title":"Washed Blue \/ XL","offer_id":43666688376883,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true},{"title":"Washed Blue \/ XXL","offer_id":43666688409651,"sku":null,"price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0033\/8686\/7824\/files\/S53T151.webp?v=1759541569"},{"product_id":"peyton-knit-shirt-hollow","title":"Peyton Knit Shirt - Hollow","description":"\u003cdiv class=\"product__description\"\u003e\n\u003cp\u003eMidweight textured knit short sleeve shirt. 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